Well, Pride Month is over, we saved the gays.
It's truly amazing how changing a corporate logo for a month can have such an effect. Obviously, we don't need to actually do work to improve the lives of a marginalised group all year - that would be far too much like work - stick up a colourful logo for a month and maybe a few posters. That'll do!
I have even removed all the colour from my own website in support of this approach.