Well, Pride Month is over, we saved the gays.

It's truly amazing how changing a corporate logo for a month can have such an effect. Obviously, we don't need to actually do work to improve the lives of a marginalised group all year - that would be far too much like work - stick up a colourful logo for a month and maybe a few posters. That'll do!

I have even removed all the colour from my own website in support of this approach.


How many times do we see corporates declare a love for the LGBTQIA community when Pride Month comes around? And then all that support seems to mysteriously go back into hiding at the end of the month? It's almost like it's "just for show"...